The wordmark is based on the typeface Bookish from Helsinki Type Studio and the typographic system relies on Denim from Displaay. These typefaces complement one another by offering both a humanist touch and a sense of technicality and credibility, a quality that many are searching for when delving into the world of cannabis.
I designed a flexible packaging template that can accommodate any strain or SKU that gets added to their inventory. I also created a suite of social assets that range from promotional (events, pop-ups), to educational (FAQs, strain info), to fun, beautiful moments that visually express Reform's brand ethos.